In the November issue of the Media Marketing Polska monthly magazine, a ranking of the best public relations agencies was published. The report was based on a study conducted by Kantar Polska. We participated in it for the first time and received some of the highest ratings in the industry!
The customer satisfaction survey covered 18 top companies providing PR services, varied in size, scope, and specialization. During telephone interviews, clients of selected agencies answered questions regarding their cooperation with the company both generally and in detail.
General categories
Clients rated very highly the overall cooperation with our agency – 4.8 out of 5. This result was also achieved by Hill+Knowlton Strategies, Be Communications, ITBC Communication, Walk PR, and Weber Shandwick. Our customer service standard (4.9 out of 5) was also appreciated, placing us second in this category. In the area of media relations we were one of the highest-rated agencies (4.8 out of 5). In the category policy and public affairs we received the second-best rating – 4.8 out of 5. Only Solski Communications ranked higher than us. Our clients also considered our prepared and implemented strategyvery good, rating it 4.6 out of 5. For issue management and crisis management we were also given a high score – 4.4 out of 5.
Detailed categories
Clients appreciated our transparency regarding finances. According to them, we clearly and thoroughly inform how the client’s budget is spent (5.6 out of 6). Only Havas PR, Lightscape, and Weber Shandwick agencies scored higher in this category. According to clients, Good One PR’s services were considered worth the fee paid – rating 5.3 out of 6. They also appreciated the values we follow, so once again we can proudly claim the second-highest score, this time in the area of adherence to professional ethics! Clients rated us 5.9 out of 6, placing Good One PR alongside Havas PR and Komunikacja Plus Group. Our professional ethics not only concern cooperating with transparent, trustworthy companies but also proposing PR activities that meet high standards. Clients also valued our good reputation in the industry (5.4 out of 6). As PR practitioners, this makes us very happy because every day we work on building reputation and know how important it is for brand perception. According to our clients, we try very well (5.5 out of 6) to understand the client’s operational policy and organizational culture. Hill+Knowlton Strategies, Be Communications, ITBC Communication, and Marketing & Communications Consultants received equally high ratings in this category. Equally high, again 5.5 out of 6, we understand clients’ business and the market situation of their industry. It is obvious to us that we need to know the scope of their activity to provide effective and forward-looking PR services. Thanks to this, we can boast the effectiveness of PR campaigns, which clients rated 5.4 out of 6. They also acknowledged that we offer a strategic and long-term approach to executing commissioned tasks (5.4 out of 6). Besides systematic work on our clients’ image, we constantly monitor communication trends and the media situation. We keep our finger on the pulse so that, if necessary, we can quickly respond and prevent a reputational crisis. Our strategy includes not only essential preventive actions but also procedures for unforeseen situations. We are pleased that clients have recognized us for efficient responses to emerging threats that could lead to crisis situations (5.6 out of 6). Often, our membership in the Good One group, which includes agencies such as Social Lama, SeoFly, and Good One PR, is also appreciated. This enables us to comprehensively support our clients. That is why they admitted that we offer comprehensive service in the digital environment (5.3 out of 6), placing us on the podium with the third-highest score. Our innovative approach to company/brand communication was rated 5.1 out of 6 by clients. In terms of professional training of employees in the principles of client brand and company communication we received a rating of 5.3 out of 6, similar to Hill+Knowlton Strategies, Solski Communications, and Marketing & Communications Consultants.
Public Relations Agency Ranking – podium!
W in the general area the average rating of our agency was 4.7 out of 5, and in the detailed dimension 5.4 out of 6. In this scope of activities like ours, only Solski Communications and Havas PR agencies were rated higher. It is worth noting that with our scores, we were above average in absolutely every category!
The full report „Public Relations Agencies 2020″ available in the November issue of Media Marketing Polska, pp. 78-92.
Author of the text: Karolina Kapusta
