Industry reports are one of the strongest tools for building expert positioning. However, for the data to truly become recognized by public opinion, not only their quality but also an effective PR strategy is needed. The example of the cooperation between Useme and the PR agency from Wrocław perfectly demonstrates how important experience and a partnership approach are in communication activities.
Useme is a platform operating since 2014 that connects freelancers with clients, ensuring secure and legally compliant remote work settlements – also across international lines. Useme’s database includes over 200,000 specialists in fields such as IT, graphics, copywriting, marketing, and translations. The company, based in Wrocław, manages all formalities on both sides of the transaction and today is a leader in remote work settlements in Poland and Central and Eastern Europe.
Due to its position and access to market data, Useme periodically publishes reports analyzing the condition of freelancing and remote work. Thanks to the involvement of a local public relations agency from Wrocław, these reports gained nationwide reach and became an important voice in the debate on flexible forms of employment. A key success factor was the high engagement of the agency’s team which – combined with creativity and a high level of services – translated into effective promotion of the reports and strengthening the brand’s expert position.
From this case study, you will learn:
- why public relations agencies effectively support media campaigns,
- how the cooperation between the public relations agency and Useme looked – step by step,
- which communication elements influence the success of the reports,
- how the PR agency from Wrocław builds the expert image of the brand,
- what results a well-planned PR strategy brings,
- how the individual approach of the PR agency from Wrocław affects the effectiveness of promoting the reports.
Useme and the PR agency from Wrocław – the beginning of a partnership-based cooperation
The cooperation between Useme and the PR agency from Wrocław – Good One PR – started in May 2022. Since then, the agency’s team has been responsible for promoting eight Useme reports concerning the freelancing market in Poland.
The scope of cooperation included not only media activities but also:
- consulting in report creation and research concept,
- support in building expert partnerships,
- identifying potential commentators from the labor market,
- preparing communication strategies,
- media relations and monitoring results.
This approach went beyond standard promotional activities – the PR agency became part of the research and communication process.
Media Relations – the key to effective report promotion
Media Relations is the foundation of effective public relations activities, especially when the goal is to promote a report and build a positive brand image. Professional media relations allow not only to reach a wide audience, including new clients, but also to precisely tailor the message to the specific industry.
Thanks to an individual approach to each project, the PR agency from Wrocław effectively combined media relations activities with modern communication tools. This not only increased the visibility of the report in the media but also helped build lasting relationships with key partners and strengthen the brand’s authority in the eyes of the target group.
What distinguishes the cooperation of Useme with the public relations agency from Wrocław?
In the case of Useme, the public relations agency from Wrocław was not just an executor of the media campaign. From the very beginning, it played an advisory and creative role. Key elements that influenced the effectiveness of the activities:
- Content adaptation for media – differentiating messages according to national, business, marketing, and IT media.
- Expert positioning of Useme – regularly arranging statements from company representatives in the media as commentators on remote work trends.
- Long-term strategy – data from reports is used repeatedly, even many months after publication.
- Media monitoring – systematic tracking of publications and citations allowed assessing the scope of activities.
Thanks to this, the PR agency from Wrocław not only implemented the communication campaign but was also responsible for Useme’s expert positioning. The success of this cooperation resulted from building lasting relationships and high engagement of the PR agency team.
The latest Useme report – a media success carried out by the PR agency from Wrocław
In June 2025, Useme published a report entitled “Freelancing after hours. How specialists combine full-time jobs with additional assignments”. Based on a CAWI study conducted on a sample of 1,157 freelancers, the report addressed the current and relevant topic of secondary work among professionals.
Thanks to the thoughtful communication prepared by the Good One PR team, the publication gained wide media coverage. Mentions of the report appeared, among others, in “Rzeczpospolita,” “Dziennik Gazeta Prawna,” WP.pl, Bankier.pl, polskieradio.pl, strefabiznesu.pl, IT media (crn.pl, itreseller.pl, isbtech.pl), and marketing portals (wirtualnemedia.pl, nowymarketing.pl).
This is the result of precisely tailored messages and timing of information release. The PR agency not only prepared press materials but also ensured the context: expert comments, comparisons with previous report editions, and references to current socio-economic phenomena.
Campaign results: publications, citations, visibility, reach
Measurable effects of the PR campaign – such as the number of publications, citations, media visibility, and reach – form the foundation of lasting success for any brand. Cooperation with the PR agency from Wrocław, specializing in public relations and influencer marketing, allows not only ongoing monitoring of these metrics but also strategic planning of further actions. An example is the cooperation with Useme – the agency ensured that publications based on data from the reports were not one-off actions but became the foundation for building the brand’s expert position.
Thanks to a long-term communication strategy, Useme’s reports are regularly quoted in the context of flexible employment forms and remote work trends, and company representatives have become recognized media commentators. The PR agency in Wrocław does not limit itself to reporting results but provides comprehensive services that allow the client’s business goals to be achieved. Good One PR also offers communication consultations and advisory services, helping to tailor PR activities to the specifics of the industry and current market needs. This approach translates into increased brand awareness, building trust, and a positive online image of the company.
Are you looking for a PR agency from Wrocław to promote your report?
This case study demonstrates that a well-designed report can become an effective public relations tool. However, the key is cooperating with an experienced partner who understands the market specifics and can leverage the potential of data in the media.
If your company prepares a report, analysis, or study and is looking for a partner to promote it – choose a PR agency from Wrocław with extensive experience in expert activities that will ensure communication supports your business goals.
