The holidays are the perfect time to share kindness. The elves from Good One PR and the Good One marketing group know this well, which is why they eagerly joined the charity campaign – Szlachetna Paczka 2021. For another year in a row, our clients also got involved in the collection, and together we prepared lots of gifts for a family in need.
It has been five years since we first turned our office into a temporary warehouse for storing gifts as part of Szlachetna Paczka. We can confidently say this has become our tradition! At the end of November, we selected the family, got to know their needs, and divided the tasks within our group.
Good organization is essential to efficiently assemble the items for the package, and we, as experienced elves, easily managed this task! Every day, more and more food and hygiene products, school supplies, and cosmetics arrived at our warehouse. Among the needs were bedding, blankets, towels, a kettle, footwear, toys, and dog food. The list also included a multifunctional kitchen robot – a very useful appliance for a seven-person family, which would make cooking much less time-consuming, allowing parents to spend more time playing and learning with their children.
We invited our clients to co-create the Szlachetna Paczka campaign, thanks to whom we not only fulfilled all the key needs of the family but also gave them many more products, bringing great joy! The Bee.pl online store and the TaniaKsiazka.pl bookstore, both under the Glosel company umbrella, equipped the family with books, board games, interactive toys, as well as valuable food products and natural, gentle cosmetics. The HempKing brand donated hemp-based health food and CBD-based cosmetics, and Venome contributed durable food, sweets, cosmetics, and dog food. As every year, Kontigo provided various care products for all household members. Clients of the agency Social Lama, which belongs to our Good One marketing group, also joined. In this case, Nectaria donated natural face creams, Oryginalna Spiżarnia – jams and soups, Oryginalny Sok – a set of freshly squeezed juices, and Double Fruit – candied fruits.
We sincerely thank all our clients for their involvement in the campaign! We are happy that together we brought smiles to the faces of the entire family we had the pleasure to support this year as part of the Christmas Package. Here, we wish everyone a Merry Christmas and as always remind you – kindness always comes back. ☺


