Many factors influence the effectiveness and efficiency of cooperation with influencers. Starting from individual relationships with a given blogger, budget, and the proper selection of the profile to match the specifics of the product, service, or brand. One of the more important issues, often overlooked, is the way products or services are delivered to the influencer. We are talking about the so-called creative package, which is often “creative” only in name. And an attractive package will reach and make an impact in the blogosphere. Creating a creative product package that translates into valuable publications and interesting collaborations with bloggers does not have to mean a large financial outlay right away. Its success is primarily made up of an interesting idea, but also the usefulness of the product package. There is a high probability that even if a blogger did not present the products immediately on their Stories after receiving them from the courier, they will appear in a later story, accompanying everyday activities such as making coffee or cooking lunch. This form of advertising is unobtrusive and, therefore, more credible to the target audience.
It is worthwhile to regularly review blogs and social media of people with whom we would like to cooperate in the future, gather knowledge, and use it at the right moment. Skillful use of circumstances (upcoming influencer’s birthday, celebrating success, birth of a child) will help in creating a personalized package and will delight more than a mass-mailed gift.
Social profiles and blogs are the business cards of influencers. That’s why the creative package should be visually attractive, meaning aesthetic, nice, and eye-catching. The main theme may refer to the occasion (e.g., Valentine’s Day, summer picnic), but also evoke the brand’s traits and visual identity (including colors, slogan). Here, it is also necessary to know the influencer well and tailor the package to their aesthetics. If we know the blogger likes pastel shades, it’s unlikely they will appreciate an accessory in a loud color.
Creating a package whose reception and effects will be satisfactory is a complex task. It also requires a good knowledge of the blogosphere. It’s worth entrusting this matter to specialists who will ensure an interesting presentation of the product or brand on influencers’ social media channels, thus reaching new audience groups.
Text author: Ilona Rutkowska
