The PR industry requires innovation, creativity, as well as efficient implementation of ideas. It’s hard not to agree with the saying “two heads are better than one,” which is why in crisis situations, or simply when we need new ideas, we should organize a brainstorming session. Brainstorming is the most effective and at the same time the simplest way to generate a range of ideas and solutions. Group exchange of thoughts—even if these ideas are not fully thought through—can yield better results than meticulously planned actions by one person. However, it is always important to remember a few basic rules that will make brainstorming even more effective.
First and foremost, do not forget the purpose of the meeting. During the discussion, it may happen that the conversation drifts to side topics and does not lead to solving the main problem. A good way to prevent this is to write the goal—in capital letters—on a sheet of paper visible to everyone. This way, even if the topic strays from the planned course, it will be easy to bring it back. We can do the same with ideas that come up during brainstorming—by writing thoughts on paper, it will be much easier to assess their relevance, avoid duplication, and consequently save time.
Speaking of time, it is worth remembering to set a time limit. It’s best to do this at the very beginning of the meeting because nothing motivates and helps generate new ideas more than time pressure. This technique also helps keep the discussion focused on the main topic, ensuring an even wider range of creative solutions.
Although the last rule may seem obvious, it’s important to remember that the best ideas are born from the meeting of diverse personalities. Not everyone has to be an expert in everything, but someone who is not directly involved with the topic can bring a breath of fresh air and completely new, unexpected ideas to the conversation.
Brainstorming is a useful tool in every industry, and public relations is no exception. Before such a meeting, one should be open to new ideas and remember that everyone—even seemingly the worst idea—can contribute to the creation of the best one.
Author of the text: Ola
